Web Marketing and SEO - Search Engine Optimization
The best web site in the world is completely worthless unless people see it. Sierra Resource will build you a wonderful looking website, but more importantly we can help you get it seen. Sierra Resource can also help you track traffic that is generated to your site. We can also upgrade your existing web site. For immediate answers to your questions click the LIVE help icon at the top of the page to chat LIVE with one of our operators or call us today 775-885-8106 or use our Contact Us page to get answers to your specific questions or request your FREE Quote.
At no extra cost, all Sierra Resource sites come with the following:
Traffic Reports give you the ability to find out how many people are visiting your site, where they are coming from, how long they are staying, what pages they are viewing and so much more
Sierra Resource will register your site with the most popular free search engines
Basic Meta-tags will be submitted to the search engines in order to help optimize your site’s visibility.
What is Search Engine Optimization?
Search Engine Optimization is the process of setting up your website to increase the number of visitors. This is an ongoing, time consuming process, which is why a majority of companies hire Search Engine Marketing consultants to perform this task. A Search Engine Marketing firm frees you up to focus on your core competencies. Search Engine Optimization includes:
- Creating professional, easy to read, keyword-rich content
- Proper coding of the Title tags of each page
- Proper coding of the Meta content of each page
- Proper use of alt tags for images
- Proper use of link building
- Proper use of page names, titles, & content specific pages
- Submission to the internet search engines
- Inclusions into business related directories for strong in-bound links
Properly providing these services is rarely done by most amateur optimization consultants, yet it is extremely important to do each one correctly.
Your Content plays a large role!
Search Engine Optimization truly starts and ends with the content of the website. Creating unique content which is correctly written is one of the best ways to increase your ranking. Search engines crawl billions of web pages every month, and from those billions of web pages they need to determine, through their complex and proprietary algorithms, which sites are going to rank near the top. While there are a number of factors that play into this, content is the most important part. After writing the targeted content, the need to perform the other optimization steps take place. This includes properly coded Page Title & META tags, inclusion into quality directories, submissions to the top search engines, and a sensible keyword optimization will help your website increase rankings.
Pitfalls of Search Engine Optimization
Search Engine Optimization is an extremely important part of your website, but remember that it is not the only thing to care about. Your website must still be able to communicate a strong message, and should not confuse viewers with additional "optimized" content for the sake of gaining a few ranking spots. Visitors these days are smart; they see that type of a website more as spam than a legitimate source of information. Notice that there are some websites around the internet that have high ranking, but the second you visit the website you have a strong desire to click away. Some of these sites are known as "over-optimized". Beware of going down this path. You may obtain nice search engine rankings, but no one will bother reading your site or contacting you, as you have successfully made an incredibly confusing, yet high-ranking site. If you receive a lot of traffic, but few leads, this is potentially what is happening to you. It can't be said enough, content is king on the internet.
We believe in doing the right things when it comes to Search Engine Optimization, and with tens of thousands of internet searches to our clients, what we do works. We use ethical tactics - not spam tactics, and if you stay the course and stay involved with us, your rankings will follow. Sierra Resource offers a range of enhanced SEO strategies, we also offer customized Google AdWords designed for your specific web site. For immediate answers to your questions click the LIVE help icon at the top of the page to chat LIVE with one of our operators or call us today 775-885-8106, email or visit our Contact Us page. Ask about our great rates. We will get back to you as soon as possible.